Smartphone users received some great news this week. WhatsApp the worlds most popular smartphone messaging service announced that it is dropping its annual subscription fee and with immediate effect WhatsApp will now be completely free for all smartphone users. Forever.
Since WhatsApp was founded in 2009 it was offered free for the first year after which users had to pay a nominal annual subscription of $0.99. This annual fee has been scrapped with immediate effect. The fee scrapping announcement was made by Jan Koum, Co-founder and Chief Executive of WhatsApp at the DLD Conference in Bavaria last Monday.
Koum also reassured WhatsApp users that the company are not planning to introduce third party ads to the WhatsApp service. According to Koum Earning revenue is not a top-priority for Facebook owned WhatsApp. Koum went on to announce that WhatsApp plan to start testing the use of tools that enable WhatsApp users to communicate with businesses and organisations such as banks and airlines.
WhatsApp was founded in 2009 and sold to Facebook in 2014 for $19 billion. WhatsApp has become the world's most popular messaging service. It has over 900 million daily users globally. WhatsApp enables Smartphone users to send unlimited free instant messages along with photos, videos and audio messages. In 2015 WhatsApp introduced free voice calling for its users.
Apple's users were initially charged a fee to download WhatsApp to their iPhones but were not charged the annual subscription fee.
WhatsApp users in developing nations often had problems paying the annual fee. Even users who could afford to pay the annual fee faced difficulties doing so. This was due to complex banking systems in their countries and lack of a debit/ credit card.
If you aren't already using WhatsApp and would like to join the 900 million users who benefit from free messaging plus free calls you can download WhatsApp to your smartphone by clicking here
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